Custom software development studio

We build custom software that
carries weight.

Web platforms, desktop applications and mobile apps — engineered end to end, AI-assisted, secured by default, and built to be found. No templates, no hand-offs, no guesswork.

Web Desktop Mobile SEO

01 — Services

Four disciplines,
one engineering standard.

Most problems do not respect platform boundaries. We work across all of them so the architecture stays coherent from database to device — and so what you launch can actually be found.

Web Development

Business platforms, dashboards, portals and APIs. Built to handle real data, real users and real load — not just a pretty demo.

  • Custom web applications & admin systems
  • REST APIs and third-party integrations
  • Progressive Web Apps, installable and offline-capable
  • Performance, security and SEO built in

Desktop Development

Native-feeling desktop tools for work that never leaves the office — file-heavy, hardware-connected or simply faster offline.

  • Windows, macOS and Linux applications
  • Offline-first with background sync
  • Local device, printer and hardware integration
  • Auto-update and remote deployment

Mobile App Development

Android and iOS apps that work where your users actually are — including the places with one bar of signal.

  • Cross-platform and native builds
  • Offline data capture with conflict-safe sync
  • Push notifications and background jobs
  • Play Store & App Store release support

SEO & Analytics Improvement

Software nobody finds is software nobody uses. We fix the technical foundations that decide whether you rank — then measure what actually happens.

  • Technical SEO audits — crawlability, indexing, structured data
  • Core Web Vitals and page-speed remediation
  • Analytics, event tracking & conversion funnels
  • Search Console setup and ongoing rank reporting

02 — Work

Thirteen products,
thirteen different problems.

Every one of these is a working, clickable demo — not a screenshot. Each is built the way its own industry actually works, so a diamond ledger does not look like a payroll run.

Demonstration build with sample data — not a live customer system.
SiteLedger Pro

Sites, materials, labour, costing and payroll in one system.

Gantt schedule & daily logs
Scholiv

Admissions, attendance, exams, fees and staff on one platform.

Timetable & attendance register
TimeMark

Shifts, punches, leave and overtime — accurate at month end.

Live punch board
PayGrid

Salary structures, statutory deductions and payslips, correct every month.

Run-payroll wizard
RankLens

Fix what search engines actually measure — then prove the change.

Rank tracker & site audit
LedgerFlow

Invoices, bills, banking, ledger and GST in one place.

Keyboard voucher entry
StitchTrack

Orders, designs, machines and job-work billing, tracked by stitch.

Machine monitor & job cards
TailorDesk

Measurements, orders, trials and delivery without the diary.

Measurement book
ShopWave

Storefront, catalogue, payments and fulfilment that convert.

Storefront admin
CaratLedger

Rough to polished, karigar to certificate — tracked by carat.

4C stone inventory
WeaveDesk

Greige to dispatch, with job work and broker accounts in order.

Loom floor board
PipeTrack

Every enquiry followed up, every deal visible.

Kanban deal pipeline
MediCore

Appointments through billing, with records that stay findable.

Patient queue board

AI-assisted engineering

AI where it earns
its place.

We are not going to tell you AI solves your business. We will tell you exactly where it pays for itself — and where a plain database query is the better answer.

How an AI-assisted build actually runsAI does the volume.  A human signs off every line.
Brief & data model AI scaffold boilerplate, schema Human review every line, by us Generated tests edge cases first Ship one-command deploy Monitor anomaly alerts

AI in how we build

AI-assisted scaffolding, code review and test generation across our own delivery pipeline — broader coverage and fewer regressions inside the same timeline.

AI inside your product

Document and invoice extraction, natural-language search over your own data, smart categorisation and assistants that answer from your records — not the open internet.

AI for management

Anomaly detection on spend and stock, demand and cash-flow forecasting, automated reconciliation, and alerts that fire before a problem becomes a cost.

Your data stays yours

We are explicit about what a model sees. Sensitive records can stay on your own infrastructure, and we tell you plainly when a feature would send data to a third party.

Security

Security is a build decision,
not a bolt-on.

Payroll records, customer data and financial ledgers are the things we are most often asked to hold. That shapes how we set servers up on day one — not after an incident.

Hardened infrastructure

HTTPS everywhere with auto-renewing certificates, default-deny firewalls, and admin surfaces kept off the public internet entirely.

Least-privilege data access

A separate database user per application, scoped to its own schema. One compromised site cannot read another’s tables.

Role-based access control

Permissions defined in data, not hardcoded — so roles can change as the organisation does, with every change recorded.

Audit trails

Who approved the payroll run, who edited the rate, who exported the data. Answerable months later, because it was logged at the time.

Encrypted off-site backups

Daily, stored away from the server they came from — and restore-tested, because an untested backup is a hope, not a plan.

Built with DPDP in mind

Data minimisation, defined retention and a guaranteed export path, so your obligations under India’s data protection regime stay satisfiable.

03 — Approach

How the work actually runs.

Small team, direct line, no account managers in between. You talk to the people writing the code.

  1. 01

    Understand

    We map the real process first — who does what, where it breaks, what it costs. Software comes after the problem is clear.

  2. 02

    Architect

    Data model, integrations and platform choices decided up front, so month six does not become a rewrite.

  3. 03

    Build

    Short cycles with working software you can open, click and argue with. Feedback changes the next cycle, not the invoice.

  4. 04

    Launch & support

    Deployment, migration, training and documentation — then we stay on for the months where it matters most.

04 — Stack

Tools chosen for
the next five years.

We pick well-supported, long-lived technology on purpose — because someone has to maintain it long after launch.

Backend

  • PHP / Laravel
  • Python / FastAPI
  • Node.js
  • REST & queue architecture

Frontend

  • JavaScript / TypeScript
  • Alpine & Vue
  • Progressive Web Apps
  • Responsive design systems

Mobile & Desktop

  • Android / Kotlin
  • Flutter
  • Electron
  • Offline sync engines

Data & Infra

  • MySQL / MariaDB
  • Redis
  • Linux / Nginx
  • Automated backup & monitoring

05 — Why Plexowave

Engineering discipline,
studio responsiveness.

Large firms give you process and a queue. Solo freelancers give you speed and a single point of failure. We aim squarely at the gap.

You own the outcome

Source code, database and documentation are part of the deliverable conversation from day one — never a hostage negotiation later.

Built for bad networks

We design for the basement, the site office and the two-bar connection — because that is where the work really happens.

Honest scope

If something will not fit the timeline or the budget, you hear it before the contract — not in week four.

We stay after launch

Migration, training, monitoring and the unglamorous month-two fixes. Shipping is the middle of the job, not the end.

Choosing

Studio, freelancer or agency.

Three ways to get software built. We are one of them, and the wrong one for a good number of projects - so here is the reasoning rather than the pitch.

Studio, freelancer or agency compared across freelancer, studio and large agency
AspectFreelancerStudioLarge agency
Best fitShort, well-defined, self-contained work - a theme, a landing page, a scriptWork where understanding the domain is most of the job, and the people who design it build itLarge multi-year programmes needing many people on the ground at once
Who you actually talk toThe person doing the workThe person doing the workAn account manager, usually not the engineers
CostLowest, and the right answer more often than studios admitHigher than a freelancer, well below agency ratesHighest, and much of it is process and management overhead
If the work growsBecomes the constraint quicklyScales to a point, then honestly stopsScales furthest - this is the real reason to choose one
If someone leavesThe project stopsContinuity, provided the code and docs are handed over properlyAbsorbed without you noticing
Process weightAlmost none, which cuts both waysEnough to be accountable, not enough to bill forFormal, documented, and priced into every change
Contractual 24/7 supportNoAsk directly, and accept a straight answer - small teams often cannot meet this honestlyYes, with named response times

If your project is a short self-contained task, a competent freelancer will do it faster and cheaper and you should not pay studio overhead for it. If you need a hundred people for two years, you need an integrator.

Questions

Common questions.

What does a custom build cost?

It depends on the number of user roles, the integrations and how much data has to be migrated - not on the number of screens, which is what briefs usually enumerate. We give a real estimate after discovery, with the assumptions written down and the parts we are unsure about named as unsure.

How long does a project take?

A focused internal platform is typically eight to fourteen weeks from first conversation to production. Larger multi-module systems run longer and are delivered in stages, with the first module live while the next is being built. If nothing reaches production before month nine, ask why.

Do we own the code?

Yes, entirely, including the repository and the deployment configuration. There is no runtime licence and nothing that stops another developer taking it on. Your cloud and app-store accounts stay in your name.

Can you work with the systems we already have?

Usually. Most builds start by integrating with something already in place - an accounting package, an ERP, a legacy database. Replacing everything at once is rarely the right call, and a phased path is safer.

What happens after launch?

A support period is included, after which most clients take a retainer for changes and monitoring. Neither is a lock-in: the code is yours and documented well enough for someone else to pick up.

Do you work with clients outside India?

Yes. The work is remote, and a few hours of overlap matters more than geography. Discovery, hardware work and field pilots are the phases where being on site counts, and those are planned for specifically.

We are not sure what we need. Is that a problem?

No, and it is the normal starting point. Describe the problem rather than the solution. If the answer turns out to be a product you can buy, or a better process rather than software, we will say so.

06 — Contact

Tell us what you are
trying to build.

A short description of the problem is enough to start. We will tell you honestly whether we are the right people for it.

Or email usplexowave@gmail.com

Tell us about the project and we will call you back.

We reply within one working day. Your number is used only to contact you about this enquiry.