ShopWave
Custom eCommerce store development
Storefront, catalogue, payments and fulfilment that convert.
For businesses whose catalogue, pricing or checkout does not fit a standard platform - B2B rate slabs, made-to-order configuration, or a product model with attributes a template cannot hold. Built for conversion and for search, on a stack you are not renting.
Screens
What it looks like
4 screens from the working demo — the same data you will see if you open it.
The problem
Why this gets built
A store is easy to launch and hard to run. The problems arrive later: stock that says available when it is not, COD orders that never get picked up, returns handled over WhatsApp, and no clear view of which products actually make money after shipping and returns.
Who it is for
Fit
Retailers and manufacturers selling direct, who have outgrown a marketplace listing or a template store.
Capabilities
What the system does.
Catalogue & variants
Products with size, colour and SKU variants, priced and stocked individually rather than approximated.
Inventory that holds up
Stock reserved at order time, so the storefront stops selling what the warehouse does not have.
Payments & COD
Gateway integration alongside cash on delivery, with settlement and failed-payment handling.
Shipping & tracking
Courier partner integration, AWB generation and delivery status visible to you and the customer.
Returns & refunds
A defined return flow with reasons captured, so the pattern behind returns becomes visible.
GST-compliant invoicing
Tax handled correctly at the line level, with invoices that hold up at audit.
See it running
ShopWave is a clickable demo — open the modules, browse the tables, see how the screens fit together.
Buying decision
Why off-the-shelf falls short here.
Shopify and WooCommerce are the right answer for a large share of stores, and we will tell you when yours is one of them. Custom becomes worth it when the platform's own model is the obstacle: per-customer pricing, quantity slabs, made-to-measure options that change the price, approval-based B2B ordering, or a catalogue whose variants do not reduce to a grid of options.
What usually happens instead is a stack of plugins bridging the gap. Each one is a dependency, a performance cost and a security surface, and the combination breaks on the platform's next major version. The store becomes slow and fragile at exactly the point it starts earning.
A custom build expresses your commerce model directly, which means fewer moving parts, a faster page, and a checkout you can actually change. It also means the technical SEO is yours to get right rather than something a theme decides for you.
Comparison
Packaged product vs a custom build.
The differences that decide it, for this sector specifically.
| Aspect | Packaged product | Custom build |
|---|---|---|
| Pricing | List price with discount rules | Per-customer and per-group rates, quantity slabs, contract pricing and approval-based quotes |
| Catalogue | Options reduced to a variant grid | The product model your trade actually uses, including configured and made-to-order items |
| Checkout | Fixed flow, limited customisation | The flow your buyers need, including purchase orders, part payment and credit terms |
| Performance | Theme plus plugin overhead | Only the code your store needs, so Core Web Vitals are a build decision rather than a plugin hunt |
| SEO control | Constrained by the platform | Full control of URLs, markup, structured data and rendering |
| Running cost | Platform fee plus per-plugin subscriptions | Hosting, and the code is yours |
Integrations
What it connects to.
A system that cannot reach the tools already in use becomes another island. These are the connections this sector normally needs.
Payments
Razorpay, Stripe, PayPal and UPI, with the flows each market expects.
Shipping
Courier aggregators for rating, label generation and tracking back to the order.
Accounting
Orders, invoices and settlements posted to Tally or Zoho Books, including gateway fees.
Inventory
The same stock records your operations already run, rather than a second catalogue.
Marketing
Analytics, product feeds and abandoned-cart flows, with consent handled properly.
How it runs
From first conversation to cutover.
Indicative for a build of this shape. The parallel run is not optional — nothing is retired until the numbers agree.
- 1-2 weeks
Discovery
We model your catalogue and pricing properly first - this is where platform builds go wrong.
- 5-9 weeks
Core build
Catalogue, pricing, cart and checkout, with real products and real rates loaded.
- 2-3 weeks
Soft launch
Live for a limited set of customers, with analytics running and the checkout watched closely.
- 1-2 weeks
Launch
Full catalogue, redirects from the old store mapped, search performance monitored from day one.
After rollout
What changes day to day.
- The pricing model your business actually uses is expressed in the store rather than handled by email afterwards.
- Pages are fast because there is no plugin stack to carry, which affects both conversion and ranking.
- URL structure and markup are under your control, so a migration does not cost you the rankings you had.
- The running cost stops scaling with the number of gaps you had to plug.
Described qualitatively on purpose. We do not publish percentage improvements we cannot attribute to a named client with their agreement.
Questions
Common questions.
Which payment methods can be integrated?
Standard Indian payment gateways alongside cash on delivery, with settlement reporting and failed-payment handling built in rather than bolted on.
Does it prevent overselling?
Yes. Stock is reserved when an order is placed, so the storefront stops selling what the warehouse no longer has.
Can it track courier shipments?
Yes. Courier integration covers AWB generation and delivery status, visible to both you and the customer.